![Cleveland Cavaliers' LeBron James (23) shoots baseline for two points his NBA debut against he Sacramento Kings in Sacramento, California October 29, 2003. The 18-year-old 6-foot-8 James, first pick in the 2003 Cleveland Cavaliers' LeBron James (23) shoots baseline for two points his NBA debut against he Sacramento Kings in Sacramento, California October 29, 2003. The 18-year-old 6-foot-8 James, first pick in the 2003](https://c8.alamy.com/comp/2D4GJM6/cleveland-cavaliers-lebron-james-23-shoots-baseline-for-two-points-his-nba-debut-against-he-sacramento-kings-in-sacramento-california-october-29-2003-the-18-year-old-6-foot-8-james-first-pick-in-the-2003-nba-draft-made-his-nba-debut-in-sacramento-wearing-his-signature-nike-shoes-dubbed-the-zoom-generation-james-signed-a-multiyear-endorsement-deal-with-nike-for-a-reported-90-million-dollars-reutersmike-blake-mb-2D4GJM6.jpg)
Cleveland Cavaliers' LeBron James (23) shoots baseline for two points his NBA debut against he Sacramento Kings in Sacramento, California October 29, 2003. The 18-year-old 6-foot-8 James, first pick in the 2003
![From LeBron James on 2003 NBA draft night to David Beckham and Lewis Hamilton, how athletes' fashion influence evolved with social media | South China Morning Post From LeBron James on 2003 NBA draft night to David Beckham and Lewis Hamilton, how athletes' fashion influence evolved with social media | South China Morning Post](https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2021/09/23/b813f892-b834-4168-a2cb-b24c9017e4d3_67b2ed7c.jpg)
From LeBron James on 2003 NBA draft night to David Beckham and Lewis Hamilton, how athletes' fashion influence evolved with social media | South China Morning Post
![Cleveland Cavaliers' LeBron James (23) reacts after being called for an offensive foul during his NBA debut against he Sacramento Kings in Sacramento, California October 29, 2003. The 18-year-old 6-foot-8 James scored Cleveland Cavaliers' LeBron James (23) reacts after being called for an offensive foul during his NBA debut against he Sacramento Kings in Sacramento, California October 29, 2003. The 18-year-old 6-foot-8 James scored](https://c8.alamy.com/comp/2D3J96M/cleveland-cavaliers-lebron-james-23-reacts-after-being-called-for-an-offensive-foul-during-his-nba-debut-against-he-sacramento-kings-in-sacramento-california-october-29-2003-the-18-year-old-6-foot-8-james-scored-25-points-in-a-106-92-cleveland-loss-and-debuted-wearing-his-signature-nike-shoes-dubbed-the-zoom-generation-reutersmike-blake-mb-2D3J96M.jpg)
Cleveland Cavaliers' LeBron James (23) reacts after being called for an offensive foul during his NBA debut against he Sacramento Kings in Sacramento, California October 29, 2003. The 18-year-old 6-foot-8 James scored
![File photo of high school basketball star LeBron James following through on a foul shot during the annual Jordan Capital Classic high school all-star game in Washington, April 17, 2003. James will File photo of high school basketball star LeBron James following through on a foul shot during the annual Jordan Capital Classic high school all-star game in Washington, April 17, 2003. James will](https://c8.alamy.com/comp/2D44749/file-photo-of-high-school-basketball-star-lebron-james-following-through-on-a-foul-shot-during-the-annual-jordan-capital-classic-high-school-all-star-game-in-washington-april-17-2003-james-will-hold-a-press-conference-at-his-high-shool-in-akron-ohio-april-25-2003-where-he-is-expected-to-state-his-intentions-concerning-the-upcoming-nba-draft-james-is-expected-to-be-the-number-one-pick-should-he-make-himself-available-for-the-draft-reutersgary-hershorn-files-gmhhb-2D44749.jpg)
File photo of high school basketball star LeBron James following through on a foul shot during the annual Jordan Capital Classic high school all-star game in Washington, April 17, 2003. James will
![Behind the Logo: LeBron James' signature line with Nike reaches elite status with a crown fit for a King | Sporting News Behind the Logo: LeBron James' signature line with Nike reaches elite status with a crown fit for a King | Sporting News](https://library.sportingnews.com/2021-08/lebron-james-nike-sneakers-behind-the-logo_18jf44ugwpwkd1nh3mrym9f9c9.jpeg)
Behind the Logo: LeBron James' signature line with Nike reaches elite status with a crown fit for a King | Sporting News
![The Cleveland Cavaliers' Lebron James arrives for his team's game with the Orlando Magic for James' professional debut in the six-team Pepsi Pro Summer League in Orlando, Florida July 8, 2003. REUTERS/Joe The Cleveland Cavaliers' Lebron James arrives for his team's game with the Orlando Magic for James' professional debut in the six-team Pepsi Pro Summer League in Orlando, Florida July 8, 2003. REUTERS/Joe](https://c8.alamy.com/comp/2D3PRTE/the-cleveland-cavaliers-lebron-james-arrives-for-his-teams-game-with-the-orlando-magic-for-james-professional-debut-in-the-six-team-pepsi-pro-summer-league-in-orlando-florida-july-8-2003-reutersjoe-skipper-jlsme-2D3PRTE.jpg)
The Cleveland Cavaliers' Lebron James arrives for his team's game with the Orlando Magic for James' professional debut in the six-team Pepsi Pro Summer League in Orlando, Florida July 8, 2003. REUTERS/Joe
![When LeBron James chose Nike in 2003, he gave up $28 million — it could end up making him $1 billion - MarketWatch When LeBron James chose Nike in 2003, he gave up $28 million — it could end up making him $1 billion - MarketWatch](https://ei.marketwatch.com/Multimedia/2019/08/28/Photos/ZH/MW-HQ323_lebron_20190828143144_ZH.jpg?uuid=163d1246-c9c2-11e9-8c5b-9c8e992d421e)
When LeBron James chose Nike in 2003, he gave up $28 million — it could end up making him $1 billion - MarketWatch
![When LeBron James chose Nike in 2003, he gave up $28 million — it could end up making him $1 billion - MarketWatch When LeBron James chose Nike in 2003, he gave up $28 million — it could end up making him $1 billion - MarketWatch](https://s.marketwatch.com/public/resources/images/MW-HQ319_lebron_ZDR_20190828142017.jpg)
When LeBron James chose Nike in 2003, he gave up $28 million — it could end up making him $1 billion - MarketWatch
![Cleveland Cavaliers' LeBron James (23) drives to the hoop past Sacramento Kings Mike Bibby (L) and Doug Christie (R) during his NBA debut against he Sacramento Kings in Sacramento, California October 29, Cleveland Cavaliers' LeBron James (23) drives to the hoop past Sacramento Kings Mike Bibby (L) and Doug Christie (R) during his NBA debut against he Sacramento Kings in Sacramento, California October 29,](https://c8.alamy.com/comp/2D3CP57/cleveland-cavaliers-lebron-james-23-drives-to-the-hoop-past-sacramento-kings-mike-bibby-l-and-doug-christie-r-during-his-nba-debut-against-he-sacramento-kings-in-sacramento-california-october-29-2003-the-18-year-old-6-foot-8-james-first-pick-in-the-2003-nba-draft-made-his-nba-debut-in-sacramento-wearing-his-signature-nike-shoes-dubbed-the-zoom-generation-james-signed-a-multiyear-endorsement-deal-with-nike-for-a-reported-90-million-dollars-reutersmike-blake-pp03110002-mb-2D3CP57.jpg)