Fifteen years ago, Reebok and Adidas wanted him bad — so how exactly did LeBron James end up with Nike?
The History of the LeBron James & Nike Partnership | Shoe Palace Blog
Cade Cunningham is following in LeBron James' footsteps": Projected #1 pick signs an endorsement deal with Nike before the 2021 NBA Draft - The SportsRush
Kevin Durant Rookie Nike Contract Discount, 59% OFF | www.colegiogamarra.com
Rare LeBron James rookie card sells for a record $1.8million at auction | Daily Mail Online
Bronny James joins Nike family at same age as LeBron with NIL endorsement deal | Sporting News
Revisited: "I am so excited to be a Nike guy" - Throwback to an 18-year old LeBron James' iconic speech after signing a 7-year, $87 million deal with Nike
Looking back at NBA rookie shoe deals ahead of the 2022 NBA Draft - NBC Sports Chicago
When LeBron James chose Nike in 2003, he gave up $28 million — it could end up making him $1 billion - MarketWatch
LeBron James Helps Nike Make $600 Million a Year and Recently Saw the Company Place Him in the Same Club as Michael Jordan: 'I'm Definitely Honored'
LeBron James' Game-worn Rookie Sneakers Headed for IPO - Boardroom
Nike Had Conditions Before Giving Rookie Michael Jordan A Contract: Either Be NBA Rookie Of The Year, Or Average 20 PPG, Or Be An All-Star, Or Sell $4M Worth Shoes In A
Lebron James: Every Sneaker He's Has Worn in his NBA career
Nike LeBron James Shoe Line History, Gallery, Timeline, Sneaker Guide
On this day in 2003: LeBron James inked the richest rookie shoe deal
LeBron James Nike: King Jame's Lifetime Deal is Bonkers
The History of LeBron James Basketball Shoes | Finish Line
LeBron James' rookie Nike sneaker deal at par with late Kobe Bryant and Michael Jordan | Basketball News
The Origin Story Behind LeBron's Billion Dollar Relationship With Nike
LeBron's Lifetime Deal Is the Biggest in Nike History | Sole Collector
Adidas had a chance to land rookie LeBron James with a 10-year, $100 million contract. Instead, they lowered their offer to $70 million at the last minute, allowing Nike to swoop in
Zion Williamson inked richest annual rookie shoe deal in NBA history
18-Year Old LeBron James Rejected $110 Million From Reebok And $70 Million From Adidas, And Signed A 7-Year, $90 Million Deal With Nike: "I'm A Nike Guy." - Fadeaway World
