![An engineer adjusts test marks on an Adidas running shoe at the Adidas innovation laboratory in Herzogenaurach May 7, 2012. U.S. market leader Nike and German rival Adidas are locked in their An engineer adjusts test marks on an Adidas running shoe at the Adidas innovation laboratory in Herzogenaurach May 7, 2012. U.S. market leader Nike and German rival Adidas are locked in their](https://c8.alamy.com/comp/2E662KY/an-engineer-adjusts-test-marks-on-an-adidas-running-shoe-at-the-adidas-innovation-laboratory-in-herzogenaurach-may-7-2012-us-market-leader-nike-and-german-rival-adidas-are-locked-in-their-own-olympic-battle-to-boost-athletes-performance-and-squeeze-maximum-value-out-of-the-london-olympic-games-the-games-provide-a-showcase-for-new-fashions-and-advances-in-technology-which-sportswear-suppliers-hope-will-drive-sales-at-a-time-of-economic-turmoil-in-many-of-their-markets-according-to-news-reports-on-june-20-2012-picture-taken-on-may-7-2012-to-match-story-oly-brands-battle-reutersmi-2E662KY.jpg)
An engineer adjusts test marks on an Adidas running shoe at the Adidas innovation laboratory in Herzogenaurach May 7, 2012. U.S. market leader Nike and German rival Adidas are locked in their
![Adidas sport shoes "Adizero" are on display at the Adidas innovation laboratory in Herzogenaurach May 7, 2012. U.S. market leader Nike and German rival Adidas are locked in their own Olympic battle Adidas sport shoes "Adizero" are on display at the Adidas innovation laboratory in Herzogenaurach May 7, 2012. U.S. market leader Nike and German rival Adidas are locked in their own Olympic battle](https://c8.alamy.com/comp/2CYH099/adidas-sport-shoes-adizero-are-on-display-at-the-adidas-innovation-laboratory-in-herzogenaurach-may-7-2012-us-market-leader-nike-and-german-rival-adidas-are-locked-in-their-own-olympic-battle-to-boost-athletes-performance-and-squeeze-maximum-value-out-of-the-london-olympic-games-the-games-provide-a-showcase-for-new-fashions-and-advances-in-technology-which-sportswear-suppliers-hope-will-drive-sales-at-a-time-of-economic-turmoil-in-many-of-their-markets-according-to-news-reports-on-june-20-2012-picture-taken-on-may-7-2012-to-match-story-oly-brands-battle-reutersmichael-dalder-2CYH099.jpg)
Adidas sport shoes "Adizero" are on display at the Adidas innovation laboratory in Herzogenaurach May 7, 2012. U.S. market leader Nike and German rival Adidas are locked in their own Olympic battle
![A robotic leg is pictured at the Adidas innovation laboratory in Herzogenaurach May 7, 2012. U.S. market leader Nike and German rival Adidas are locked in their own Olympic battle to boost A robotic leg is pictured at the Adidas innovation laboratory in Herzogenaurach May 7, 2012. U.S. market leader Nike and German rival Adidas are locked in their own Olympic battle to boost](https://c8.alamy.com/compfr/2cykm6j/a-robotic-leg-is-pictured-at-the-adidas-innovation-laboratory-in-herzogenaurach-may-7-2012-u-s-market-leader-nike-and-german-rival-adidas-are-locked-in-their-own-olympic-battle-to-boost-athletes-performance-and-squeeze-maximum-value-out-of-the-london-olympic-games-the-games-provide-a-showcase-for-new-fashions-and-advances-in-technology-which-sportswear-suppliers-hope-will-drive-sales-at-a-time-of-economic-turmoil-in-many-of-their-markets-according-to-news-reports-on-june-20-2012-picture-taken-on-may-7-2012-to-match-story-oly-brands-battle-reuters-michael-dalder-germany-tags-bu-2cykm6j.jpg)
A robotic leg is pictured at the Adidas innovation laboratory in Herzogenaurach May 7, 2012. U.S. market leader Nike and German rival Adidas are locked in their own Olympic battle to boost
![PDF) Strategic processes @ Nike—making and doing knowledge management | Sonal Minocha and George Stonehouse - Academia.edu PDF) Strategic processes @ Nike—making and doing knowledge management | Sonal Minocha and George Stonehouse - Academia.edu](https://0.academia-photos.com/attachment_thumbnails/46439546/mini_magick20190209-32648-qsrc4h.png?1549772063)
PDF) Strategic processes @ Nike—making and doing knowledge management | Sonal Minocha and George Stonehouse - Academia.edu
![Why Nike Has Mastered the Art of Online Brand Management – Marketing And Must-Know Rules | Sports graphic design, Nike poster, Online branding Why Nike Has Mastered the Art of Online Brand Management – Marketing And Must-Know Rules | Sports graphic design, Nike poster, Online branding](https://i.pinimg.com/736x/64/1e/51/641e5165b3b8efa14ecaebd7a6c7a8e9.jpg)