![London, UK. 17 May 2021. "Nike Obori Boston 73", 1973-6, one of the first running shoes produced by newly formed Nike. Preview of “Sneakers Unboxed: Studio to Street” at the Design Museum London, UK. 17 May 2021. "Nike Obori Boston 73", 1973-6, one of the first running shoes produced by newly formed Nike. Preview of “Sneakers Unboxed: Studio to Street” at the Design Museum](https://c8.alamy.com/comp/2FNHMB4/london-uk-17-may-2021-nike-obori-boston-73-1973-6-one-of-the-first-running-shoes-produced-by-newly-formed-nike-preview-of-sneakers-unboxed-studio-to-street-at-the-design-museum-in-kensington-the-exhibition-explores-how-sneakers-have-gone-from-being-used-for-sport-to-cultural-symbols-and-runs-18-may-to-24-october-2021-credit-stephen-chung-alamy-live-news-2FNHMB4.jpg)
London, UK. 17 May 2021. "Nike Obori Boston 73", 1973-6, one of the first running shoes produced by newly formed Nike. Preview of “Sneakers Unboxed: Studio to Street” at the Design Museum
![London, UK. 17 May 2021. "Nike x Fear of God Air 1 "Amarillo", 2019, a collaboration between Nike and Jerry Lorenzo, founder of Fear of God menswear. Preview of “Sneakers Unboxed: Studio London, UK. 17 May 2021. "Nike x Fear of God Air 1 "Amarillo", 2019, a collaboration between Nike and Jerry Lorenzo, founder of Fear of God menswear. Preview of “Sneakers Unboxed: Studio](https://c8.alamy.com/comp/2FNHK40/london-uk-17-may-2021-nike-x-fear-of-god-air-1-amarillo-2019-a-collaboration-between-nike-and-jerry-lorenzo-founder-of-fear-of-god-menswear-preview-of-sneakers-unboxed-studio-to-street-at-the-design-museum-in-kensington-the-exhibition-explores-how-sneakers-have-gone-from-being-used-for-sport-to-cultural-symbols-and-runs-18-may-to-24-october-2021-credit-stephen-chung-alamy-live-news-2FNHK40.jpg)
London, UK. 17 May 2021. "Nike x Fear of God Air 1 "Amarillo", 2019, a collaboration between Nike and Jerry Lorenzo, founder of Fear of God menswear. Preview of “Sneakers Unboxed: Studio
![London, UK. 17 May 2021. "Nike Air Trainer, Chlorophyll", 2012, first released 1987 and the first multi-purpose 'cross-trainer', debuted by John McEnroe in 1986. Preview of “Sneakers Unboxed: Studio to Street” at London, UK. 17 May 2021. "Nike Air Trainer, Chlorophyll", 2012, first released 1987 and the first multi-purpose 'cross-trainer', debuted by John McEnroe in 1986. Preview of “Sneakers Unboxed: Studio to Street” at](https://c8.alamy.com/comp/2FNHMDW/london-uk-17-may-2021-nike-air-trainer-chlorophyll-2012-first-released-1987-and-the-first-multi-purpose-cross-trainer-debuted-by-john-mcenroe-in-1986-preview-of-sneakers-unboxed-studio-to-street-at-the-design-museum-in-kensington-the-exhibition-explores-how-sneakers-have-gone-from-being-used-for-sport-to-cultural-symbols-and-runs-18-may-to-24-october-2021-credit-stephen-chung-alamy-live-news-2FNHMDW.jpg)
London, UK. 17 May 2021. "Nike Air Trainer, Chlorophyll", 2012, first released 1987 and the first multi-purpose 'cross-trainer', debuted by John McEnroe in 1986. Preview of “Sneakers Unboxed: Studio to Street” at
![London, UK. 17 May 2021. "Nike Air Force 1 low", 2018, one of Nike's most popular sneakers, first launched in 1982. Preview of “Sneakers Unboxed: Studio to Street” at the Design Museum London, UK. 17 May 2021. "Nike Air Force 1 low", 2018, one of Nike's most popular sneakers, first launched in 1982. Preview of “Sneakers Unboxed: Studio to Street” at the Design Museum](https://c8.alamy.com/comp/2FNHH19/london-uk-17-may-2021-nike-air-force-1-low-2018-one-of-nikes-most-popular-sneakers-first-launched-in-1982-preview-of-sneakers-unboxed-studio-to-street-at-the-design-museum-in-kensington-the-exhibition-explores-how-sneakers-have-gone-from-being-used-for-sport-to-cultural-symbols-and-runs-18-may-to-24-october-2021-credit-stephen-chung-alamy-live-news-2FNHH19.jpg)
London, UK. 17 May 2021. "Nike Air Force 1 low", 2018, one of Nike's most popular sneakers, first launched in 1982. Preview of “Sneakers Unboxed: Studio to Street” at the Design Museum
![Nike set to open first 'neighbourhood' megastore in King's Cross ahead of Rio Olympics | London Evening Standard | Evening Standard Nike set to open first 'neighbourhood' megastore in King's Cross ahead of Rio Olympics | London Evening Standard | Evening Standard](https://static.standard.co.uk/s3fs-public/thumbnails/image/2016/06/10/10/nikestore.jpg?width=1200)
Nike set to open first 'neighbourhood' megastore in King's Cross ahead of Rio Olympics | London Evening Standard | Evening Standard
![London, UK. 17 May 2021. "Converse Weapon", 1986, one of the first shoes designed by Converse Biomechanics Lab in response to Adidas and Nike. Worn and endorsed by LA Lakers' Magic Johnson. London, UK. 17 May 2021. "Converse Weapon", 1986, one of the first shoes designed by Converse Biomechanics Lab in response to Adidas and Nike. Worn and endorsed by LA Lakers' Magic Johnson.](https://c8.alamy.com/comp/2FNHMDT/london-uk-17-may-2021-converse-weapon-1986-one-of-the-first-shoes-designed-by-converse-biomechanics-lab-in-response-to-adidas-and-nike-worn-and-endorsed-by-la-lakers-magic-johnson-preview-of-sneakers-unboxed-studio-to-street-at-the-design-museum-in-kensington-the-exhibition-explores-how-sneakers-have-gone-from-being-used-for-sport-to-cultural-symbols-and-runs-18-may-to-24-october-2021-credit-stephen-chung-alamy-live-news-2FNHMDT.jpg)